The Seattle Central Foundation is an organization dedicated to advancing the mission and impact of Seattle Central College by keeping life changing education within reach for all who seek it. They provide scholarships for students who would otherwise be unable to afford the opportunity to attend college. Every year, the Foundation hosts a gala fundraiser where the majority of the money for scholarships is donated. As a class, my studiomates and I were excited to have the chance to elevate the brand atmosphere for their 50th Anniversary event.
More than $393,000 was raised that night, which the Foundation team considered to be a tremendous success; so much so that they’ve opted to use our same branding for this year’s sold-out gala.
Timeframe: 9 weeks
Collaborators: The entire SCCA class of 2018
My Roles: Branding, Layout Design, Production Coordinator, Installation Pieces, Gift Items.
Skills/Tools: Illustrator, InDesign, Worked with printers, Produced physical items for event space and gift takeaways
Project Goals: Create a cohesive brand suite that can be applied to a wide variety of design elements to create a memorably impressive event space and experience, capable of inspiring attendees to give money to this worthy cause.