With almost four decades of history in a century-old building, the Egyptian Theater is a beloved Seattle institution. After facing potential closure and being taken on by SIFF, this single-screen theater needed to find a way to appeal to the waves of newer, younger, more tech-savvy Seattlites. In our rebrand, my partner and I decided to emphasize the past as we looked toward the future.
Timeframe: 11 weeks
Collaborator: Mary Hannah Reynolds
My Roles: Logo design, Brand Guidelines, Merchandize Design, Print and Digital Collateral Design
Skills/Tools: Photoshop, Illustrator, InDesign, AfterEffects, Audition, Research, Copywriting
Project Goals: Create a rebrand for an iconic Capitol Hill single-screen theater as they react to Seattle's shifting social scene. This included a logo suite, print collateral, digital media and marketing, environmental design, and merchandise. We wanted to honor the history of the theater and the charm that goes along with it, and make it more of a special destination for those looking for a fun night out.